An outstanding profile

The POP MÉDIA clientele is composed of active adults aged between 18 and 54 years old whom are open mind to new trends.

Profile :

  • women : 51 %
  • men : 49 %
  • Average family income : 63 416 $
  • graduated (college or university degree) : 84 %
  • 37 % bring back post cards at home to add to their collection
  • 50 % are keep cards for 3 months on an average

Our consumers :

  • takes an average of 8,4 cards per year
  • have a more active social life than the average
  • go out 7 times per month on an average (café, restos, theatre, etc.)
    (Ipsos Décarie Study, 2007)