The POP MÉDIA clientele is composed of active adults aged between 18 and 54 years old whom are open mind to new trends.

Profile :

• women : 51 %
• men : 49 %
• Average family income : 63 416 $
• graduated (college or university degree) : 84 %
• 37 % bring back post cards at home to add to their collection
• 50 % are keep cards for 3 months on an average

Our consumers :

• takes an average of 8,4 cards per year
• have a more active social life than the average
• go out 7 times per month on an average (café, restos, theatre, etc.)
  (Ipsos Décarie Study, 2007)